Acne アクネファッションブランドコレクション情報

Acne 2010 SPRING／SUMMER COLLECTION

Acne （アクネ） 2010 S/S SEASON THEME

"Everything shimmers in the sun;
I am dizzied, numbed, stunned.
People say: 'I can't believe my eyes.' Me, I always believe my eyes...
I look at the sea, the reflection on the horizon, the red rocks, everything...!
In Paris, everything was grey; here, it's the opposite of grey."
Henri Lartigue 1921

For SS09, The Acne man steps down the gangway into a warm, sundrenched India and picks up pieces for his wardrobe such as baggy holiday pants, ethnic inspired waistcoats and t-shirts, adding colourful long shirts to complete his leisurely look. Throwing his finds into an already stuffed duffel bag, full with an eclectic mix of classic men's garments, tailoring and military inspired attrie. Diana Vreeland, famously said: "Pink is the navy blue of India." And indeed, colours such as bright fuchsia and vibrant yellow have found their way onto our palette. We discovered putty colours and different shades of green worked very well. Green made us stumble upon fantastic military garments and so military became another central theme in the collection. We wanted to build an easy wardrobe, based on our version of men's classics such as trenchcoats, biker jackets, evening shirts and elegant blazers. The SS10 collection is a mix of everyday garments and more refined pieces like tailoring and fine knitwear. Something that we think makes it truly Acne. Proportion play is a also central aspect to the look. The blazers are longer, jeans skinner, shirts and coats bigger. This is a young, strong, happy collection. So smile!

"For Me SS10 is all about contrast, something draped and fluid juxtaposing against something tailored you always have as something in your wardrobe. It is about something you found inspiring on vacation, something feminine against something masculine - I think men are ready for that."

Jonny Johansson inspiration Men's SS10

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Acne （アクネ）

Acne Jeans -- part of the creative Acne collective from Stockholm
Acne was established in 1996 as a creative collective. The company’s basic strategy and ambition was to work with design and communication consulting as well as launching own Acne branded products. The initial efforts led to work in for example various fields of advertising and graphic design as well as internet gaming and tv production. In the beginning most projects were done for external clients on a consultancy basis but gradually internal projects developed into brands and companies in their own right. Today apart from Acne Jeans the creative Acne collective also consists of Acne Film (film production) Acne Digital (animations and character development) and Acne Creative (advertising and design). All members of the collective are independent entities acting in their own right in various fields of creativity. However they all share the same culture and vision.

Concept

Acne Jeans
Acne Jeans is the result of a fusion between jeans and fashion. Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women ranging from basic cotton t-shirts to tailored jackets luxurious accessories and shoes. In the creative process a great emphasis is put on quality material design comfort and durability. By designing simple functional clothes Acne Jeans aims to create a modern framework for individuality.

Design Philosophy
Acne Jeans makes clothes that are designed to enhance and strengthen the style and personality of the wearer. The clothes are designed to give not to take energy from the individual. The philosophy behind the brand is that while every collection forms a concept each piece can still be worn separately and effortlessly be mixed with other brands to create an individual style. The design process is still directed by founder and creative director Jonny Johansson.

Acne Jeans - the Awards
Acne Jeans has received all major Swedish design awards. In 2000 Acne Jeans received the ELLE magazine’s “ELLEN award” for “designer of the year”. In 2003 the company won the Cafe' Magazine fashion award and in 2004 Acne Jeans received the “Guldknappen award” for best design from the major Swedish fashion magazine “Damernas Va"rld”. The following year 2005 Acne Jeans was presented with ELLE magazine’s “ELLEN award” for “jeans designer of the year”. Acne Jeans is the only fashion brand in Sweden to ever receive all four awards.

Acne Studio’s
In 2003 the first Acne Studio was established in PK-Huset in central Stockholm. During the following year a second Studio was opened in central Copenhagen Denmark. In 2005 three more Studios were opened in the cities of Stockholm Copenhagen and Berlin. The Berlin Studio is co-owned with Andreas Murkudis.