メンズファッション・レディースファッション情報サイト-ジャムール

A.D.Deertz

In order to produce a unique space A.D.Deertz is collaborating with interior and furniture designer Rainer Spehl. Spehl has designed a concept which will enable the space to retain its authenticity while providing for flexibility to accommodate the growing collection of A.D.Deertz. A moveable centerpiece conceived as a divider yet consisting of modular and interchangeable panels will dominate the interior as well as the outer appearance through the shop window with a reduced yet distinctive look providing for an atmosphere enhancing the essence of the brand. The back space of the shop will be designed to host a series of events such as dinners readings and art shows inspired by and for friends and collaborators of A.D.Deertz.

With the opening of the store ADD will officially be renamed to A.D.Deertz marking the shift from a unisex concept to an all menswear line. While the new brand name A.D.Deertz promises continuity it also reflects the maturity process the brand is going through. More than ever A.D.Deertz will offer a laid back style that has acquired a smart. A.D.Deertz will continue to build a reputation of avoiding short cuts and dispensable gimmicks while focusing on the subtleties of its collection and its istinctive style.