APRIL77RECORDS エイプリル77レコーズブランドコレクション情報

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APRIL77RECORDS 2009 AUTUMN／WINTER COLLECTION

APRIL77RECORDS （エイプリル77レコーズ） 2009 A/W SEASON THEME

Referencing the essence of the alternative scene, APRIL77RECORDS® found inspiration for its Fall/Winter 09 collection. Borrowing the most influential themes of the indie, punk, skin, and grunge scenes, APRIL77RECORDS® was born again. Although four strong themes underline the collection, it presents a cohesive look allowing endless pairing and matching possibilities for the AW09 line.

-SKINHEAD: The Spirit of '69, with an East Coast Preppy/Ivy League style. Visual washings and slim fits inspired these looks, while chambray and two-tone blue shirts mixed with classic Old England colours and bleached snow jeans make these looks just as strong as the original movement.

-SAILOR: Americana Navy from the 1940s with the 'Rebel Without A Cause' touch. A military aesthetic brought together by red stitched jeans, chambray shirts and classic fitted pea coats in heavy wool, provide a strong collection worthy of James Dean.

-PUNK/GRUNGE: APRIL77RECORDS® meets Nirvana. Inspired by the streets where Kurt Cobain lived, the motorcycle jackets (faux leather), skinny jeans, cardigans and slim fitting shirts give the collection the hardened, unforgiving edge for which these music scenes became infamous for.

-TWIN PEAKS: Inspired by the Oregon cabin lodge style, this logging and fishing look reflects the music of men who are at home in the wilderness. Rinsed blue jeans, Motocross 1970s puff jacket, and buffalo plaids bring a rugged look to the collection.

AW09 provides a strong collection that speaks to each of these inspirational scenes independently while encompassing the driving force behind the alternative music scene as a whole. Knits, denim, a slim silhouette and form fitting outerwear make the AW09 APRIL77RECORDS® line one that pulsates with the same passion and energy as its influences did.

Added Bonus! With every purchase of an APRIL77RECORDS® piece, a free music download is included. Just Scratch off the logo and reveal a pin number you can then trade in for a brand new song of your choice! Dance Tonight, Revolution Tomorrow!

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