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Starstyling 2010 SPRING／SUMMER COLLECTION "Hokus Fokus"

2010 S/S SEASON THEME
『 Hokus Fokus 』

Premier: Saturday, July 4th 2009 at 10 o'clock, Starstyling present their new collection:
„Hokus Fokus" at the Mercedes Benz Fashion Week at Bebelplatz.

Berlin 04.06.09: For the very first time the Berlin based brand „Starstyling" ,having been nationally and internationally successful for some years now, is doing a catwalk show; one reason more to be curious and very excited.about their 2010 Spring Summer collection !

Hokus Fokus explores with paradox the theme of Modules:

Using attachable accessories to transform the appearance and function of an outfit, matt fabrics flirt shiny ones, playfulness joins functionalism and simplistic cuts are matched with meticulous techniques. Outfits can be assembled and disassembled in a matter of seconds. Time is a factor.Whenever desired, a sporty dress is quickly pimped into an elegant ensemble.

Elegance is of course an xtra-statement: whoever already knows Starstyling comprehends the dose of humor involved in their work.

One of the principal ingredients proposed in the collection are colorful velcro strips, serving as the decorative basis to clothes which can rapidly carry accessories such as modular pockets, 3-dimensional velcro structures, fabric-made brooches, shoulder pads and other delicacies.

In one sentence: Decorative becomes functional becomes decorative becomes nice.

Hokus Fokus.

go to OFFICIAL SITE

Starstyling

Designer

katja schlegel :

studies of stage-/costumdesign prof. rose state academy of arts stuttgart/germany
since 1994 free lancing as provisioner und stylist for photographvideo & advertisment
katja has the intense to work on clothes and design since she was a child.
that's her source and her playground. it ́s her life.

kai seifried :

studies of “communication” at university in stuttgart/germany.
1990-1995 prof. drummer
1996-2000 freelancing producer / art department head in exhibition advertisment film & tv.
since 2000 starstyling producer

Backgroundinformation

Born in 2003 out of articulate and free-flowing spirits, the starstyling label has since then managed to inspire a growing clientele of like-minded people with a distinctive urban style and a dash of international wit. What’s it all about? It’s not about fashion. starstyling is dedicated to critical reflections in general and visual reflections of trends and society in particular.It finds expression in subtle irony, surprise and playing with the elements of contemporary fashion.

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