APRIL77 （エイプリル77）ファッションブランドコレクション情報

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APRIL77 2010 SPRING／SUMMER COLLECTION "YOUTHFUL ABANDON"

APRIL77 （エイプリル77） 2010 S/S SEASON THEME
『 YOUTHFUL ABANDON 』

The action takes place in the USA, somewhere between Portland and Seattle.
We're in the late 80's, classic rock is falling and the alternative music scene is rising :
welcome to noise, hardcore, grunge and shoegazing.

The fashion has become anti-fashion.
Generation X screams its motto << It's cool to be not cool >>.

Androgynous and unkempt appearance, minimalist styles and contradictory trends :
this is the DNA of YOUTHFUL ABANDON.
The classic open end denim that's thicker, darker and coarser than
ring-spun denim reflects the second hand mood of the collection.

The vintage influence, as well as the strong American spirit - with references to Native American
patterns, cowboys shirts and preppy style - gives YOUTHFUL ABANDON an authentic story to tell.

Take a seat in our time-travel machine and discover the 69' Skinhead Spirit translated into
camouflage prints jeans, trench coats and our famous Manchester polo shirt.

breathe !

Spring/Summer 2010 will be spent outdoors with clothing made entirely of natural fabrics
- fishing and hunting pockets details, oiled cotton jacket, flanel shirts and chino pants -
emphasizing APRIl77's continued quest to be a cruelty-free label.

APRIL77 （エイプリル77）

Profile

Born 8 years ago, April77 went through the years bringing each season a large choice of styles, becoming cult for its famous androgynous jeans. Inspired by youth movements and counterculture that give APRIL77 its DNA, the brand always evolve offering its iconoclast vision of fashion.

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