ODEUR （オデュール）ファッションブランドコレクション情報

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ODEUR 2010 SPRING／SUMMER MEN'S & WOMEN'S COLLECTION "Light"

ODEUR （オデュール） 2010 S/S SEASON THEME
『 Light 』

2010S/S SWEDEN FASHION WEEKにおいて初のランウェイショーを行った。コレクションのテーマは「Light」。
新しく軽やかな素材、よりスリムになったドレープ、薄いジャージー素材や空気感のあるニット、高さのあるシルエットからOdeurの軽やかな香りを感じることが出来る。太陽が翳ったようなライン、クモの巣のような薄く柔らかな透き通る異素材からもインスピレーションを得て、コレクションテーマを表現。
洗礼名の"Light Sans"もプリントとして登場。Mens,Womensともにベーシックな素材に新たなデザインを加える事で、予期せぬシルエットを生み出した。
コレクションのキーカラーとしては、ブランドのベースカラーとなるモノクロにクールなブルーが加わり新鮮なコントラストを生んだ。

The concept mainly refers to the new, lighter material that has made its way into the collection. The light fragrance of Odeur has inspired a draped silhouette of slimmer and taller garments of thin jersey fabric and airy, knitted qualities.
The inspiration comes from sun faded lines and transparent, gossamer surfaces, that are repeated in the collections materials. A font named "Light Sans" has been simultaneously designed and is used consistently in the prints of the collection.
Light is a follow-up of the previous Odeur collection -- Surfaces, and builds on basic gar ments which have been re-designed to achieve a somewhat unexpected silhouette for both men and women. The colour scheme is made up of cool, blue hues, contrasted with the base of black and white.

ODEUR　（オデュール）

Designer

Petter Hollström　＆　Gorjan Lauseger

２００６年に実験的ブランドとして、デザイナーPetter Hollström、Gorjan Lausegのもと設立。グラフィカルかつドラマティックで遊びのあるブランドを表現するため、グラフィックロゴの代わりに、白、光、そして香りからなるロゴを用いた。
スウェーデンと日本でのみ取扱われたT-shirts中心の1st Collectionを経て、今日では香港のHarvey Nichols やロンドンのOki-Ni 、ベルリンのTemporary Showroomなど世界１２カ国において、ジーンズ、アウター、アクセサリーなど幅広いラインナップで展開されている。

ODEUR　（オデュール）取り扱い店

ODEUR　（オデュール）を見た人はこんなブランドも見ています。

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JAMOOLが共感するファッションブランドのリアルな世界観を伝えたい。
今後の成長が期待される新鋭ブランドから、実力派ブランドまで、各ブランドのコレクションを発信していく。

掲載ブランド数：
577ブランド

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