WHYRED （ワイレッド）ファッションブランド 2010年秋冬メンズ＆レディースコレクション

WHYRED 2010 AUTUMN／WINTER MEN'S & WOMEN'S COLLECTION " Morph "

WHYRED （ワイレッド） 2010 A/W SEASON THEME 『 Morph 』

■MAN

This season Whyred builds on the body-focused theme from last season, but works with the idea of techonlogy being used to trancend the limitations of the human body. The theme is visualized in the work of director Chris Cunnigham, who uses natural forms that are artificially altered or combined with technological elements, creating a supernatural, futuristic and eerie atmosphere. Building on the spring collection, the garments have been simplified even further, and cuts removed.

The Autumn Winter collection takes aim on the urban man who needs to look sharp all day but still to feel comfortable. The collection ranges from tailored uniforms to casual bomber jackets - the Whyred man is ready for dressed occasions as well as Sunday afternoons. The look is a bit dirty, and not fancy nor preppy. The garments are minimalistic yet the fabrics that creates an organic depth instead of a dead flat surface.

The silhouette works with contrast. High collars and rounded shoulders, as well as sharp tailored shoulders on top combined with straight pants with narrow ankles, or carrot shape bottoms. Another feature is the classical short bomber silhouette.

Key details like clean cuts, slanting front closure, hidden buttoning, hi-tech materials and washes, black oxide metal details in zips and other accessories, bomber jacket details and velcro.

MATERIALS
Double faced coatings and washed pigment dyed high tech materials is even more important. A range of nylons and synthetic fabrics with interesting surfaces. Classic fabrics like regular cotton, cool wool, fine merino, lamb wool, heavy waxed cotton and military wools, are combined with cold washed leather, pigment cotton, double faced jersey, and jersey with different treatments and wash.

COLOURS
Inspiring of Cunningham's work were dark suburban settings are in focus, grey and concrete colours are dominating the collection. Accent colours like full red, purple, green and blue has been combined against a darker background. Important colours are burnt red, pitch black, full purple and video green.

SHOES AND ACCESSORIES
Shoes are in oily leather, nubuck and suede, the main colors being oxblood, black and oxide grey. The look transcends from heavy duty to dressed with details such as wrap seams, heavy rubber soles and oxide metal hardware. The bags are in oily leather with gold zips.

■WOMAN

This season Whyred builds on the body-focused theme from last season, but works with the idea of techonlogy being used to trancend the limitations of the human body. The theme is visualized in the work of director Chris Cunnigham, who uses natural forms that are artificially altered or combined with technological elements, creating a supernatural, futuristic and eerie atmosphere. Building on the spring collection, the garments have been simplified even further, and cuts removed.

The siluette works with contrasts; something narrow on the lower part mixed with a wider garment on top or vice versa, or a body-tight garment worn with a looser shape over the top. There are also garments that are loose and gemoetric in shape, but where the fluidity of the fabrics causes them to drape around the body; thereby emphasising the silouette of the bearer.

Key details like drapes, folds, gun metals and oxide details in zips and other accessories, clean cuts, surface patterns, the "opened" back and sharp squared tailored sleeves.

MATERIALS
Double faced coatings and washed pigment dyed high tech materials is even more important. A range of nylons and synthetic fabrics with interesting surfaces. Classic fabrics like regular cotton, cool wool, fine merino, lamb wool, heavy waxed cotton and military wools, are combined with cold washed leather, pigment cotton, double faced jersey, and jersey with different treatments and wash.

COLOURS
Inspiring of Cunningham's work were dark suburban settings are in focus, grey and concrete colours are dominating the collection. Accent colours like full red, purple, green and blue has been combined against a darker background. Important colours are burnt red, full purple and video green.

SHOES AND ACCESSORIES
Shoes are in oily leather, nubuck, suede and elastic rib with steal details and high heels in either plastic or stained wood. The main colors are oxblood, black and cognacs. The bags are in oily leather and mesh print with embossing and bright chains. Both shoes and bags with oxide and gun metal details.

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WHYRED　（ワイレッド）

Designer

ローランド・ヨルト
パリのエスモードでデザインを学ぶ。
H&Mのメンズウェアのヘッドデザイナー、J.リンドバーグのヘッドデザイナー、タイガージーンズのデザイナー兼コンセプトデベロッパーを経て、1998年ワイレッドを設立。現在ワイレッドのヘッドデザイナーを務める。

1998 - ローランド・ヨルト、ヨーナス・クラソン、レナ・パートリックソン・ケッレーの3人がモダン・シンプリシティをコンセプトにワイレッドをスタート。
2005 - ストックホルムを拠点とするキュレータ、ベン・ラブレスと共に、アーティストとのコラボレーションシリーズを発表。
2006 - スウェーデン版ELLEのデザイナー大賞を受賞。
2008 - スウェーデンのファッション誌Cafeより2008年デザイナー・オブ・ザ・イヤーを受賞

Concept

ワイレッドは時代に流されずに、自立した精神を持ち、自分自身の人生を情熱を持って自由に生き抜く人たちの共感を集めている。服のデザインに対し、成熟した、表面的でないアプローチを試み、時を経ても大切に着続けられるワードローブに欠かせない一枚になることを願っている。クリーンでシンプルなフォルム、ひねりの効いたディテールがワイレッドの哲学モダンシンプリシティを表している。アートや音楽との関係は深く、常にインスピレーションを受けている。

URL : http://www.whyred.com/