CREEP by HIROSHI AWAI 2010 A/W SEASON THEME
『 Scottish Highlanders 』
My inspiration for the FALL 2010 was "Scottish Highlanders". My goal for Fall 2010 was to refine and upgrade my style of woodland/highlander aesthetic. I visited the North American highland in my Fall 2009 collection and in order to clean-up and upgrade that, it was essential to visit Scottish highland which has more sophisticated British influence.
CREEP by HIROSHI AWAI
Designer
Hiroshi Awai
Hiroshi was born in Osaka Japan in 1976 and grew up there until he was 24. Hiroshi moved to Toronto Canada in 2000 to pursue his dream of becoming a music producer.
However in 2005 when his brother started to seek the expansion of his business in North American market his brother asked Hiroshi to help CREEPʼs business expansion in North America. At first Hiroshi started helping CREEP as an adviser (on the side of his music activity) to consult and guide the lineʼs direction in North America. However he quickly became attracted to fashion industry and in 2008 he officially joined the company as menʼs creative director. Although Hiroshi has never had any formal training in fashion because his father had worked for a clothing line for over 40 years he was always around the fashion industry ever since he was little.
Philosophy
My philosophy for CREEP is ”complexity within simplicity”. I think designers sometimes design their clothes for the sake of designing and overdo it. I always try to avoid that when I design my collection. Men who wear CREEP are someone who has their own styles. My clothes are just there to enhance them. So when I come up with complex ideas and designs I try to execute them in as simple form as possible so that they collaborate with people\'s individual styles.
CREEP was founded in Osaka Japan by Kiyofumi Awai in 1997.
In 2008 Kiyofumiʼs junior sibling Hiroshi based in Toronto Canada joined CREEP as menʼs creative director and launched an exclusive menʼs line CREEP by Hiroshi Awai. Since then Hiroshiʼs CREEP has sold its cutting-edge designs in dozens of stores worldwide including ASOS BLACKBIRD HARVEY NICHOLS HONG KONG ODIN STEVEN ALAN and more.
Hiroshi is taking the line in a new direction by combining innovative Japanese design with his passion for the simple beauty of functional American work wear.
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このブログ記事を参照しているブログ一覧: CREEP by HIROSHI AWAI 2010 AUTUMN／WINTER MEN'S COLLECTION
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