RAD HOURANI 2011 AUTUMN/WINTER COLLECTION (Collection #7)

 





RAD HOURANI (ラッド ホーラーニ) 2011 AUTUMN/WINTER SEASON (Collection #7)





 

RAD HOURANI (ラッド ホーラーニ)

RAD HOURANI (ラッド ホーラーニ)

Designer

Rad Hourani

TWO COLLECTIONS = ONE CONCEPT

RAD HOURANI + RAD by Rad Hourani

While the Rad Hourani line functions as a laboratory and experiments with new shapes and fabrics in a couture-like approach the RAD by Rad Hourani collection focuses on styles and silhouettes of the same unisex signature look offered in different materials and a more casual transformable fit. Hourani's objective is to create garments that can be worn by anyone at any time so he subverts the biannual fashion calendar to some extent by fusing and blending seasonal stereotypes into an adaptable innovation system based on aseasonal collections identified only by their sequential number. Both unisex lines are sold in the same stores maintaining a broader-spectrum offer around one signature style. They are carried by avant-garde retailers such as Seven New York PODIUM (Moscow) ANTONIOLI (Milan) Daily Projects (Seoul) Luisa Via Roma (Florence) and Joyce & I.T (Hong Kong).


URL : http://www.radhourani.com/

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